Speaking of beer... Molson Coors has realized that, apparently, not enough women drink beer. So they're aggressively attacking the problem by changing up their marketing, treating consumers that identify as women as individual human beings with variations in taste and interest, and starting a dialogue about the nuances of human experience and differing relationships with brewed beverages.
Whoops! Just kidding! They're actually making a pink, low-alcohol content, sweet beverage to attract all of us with ladee-brainzTM! Animée also comes in a pale yellow and clear variety and is designed to allay women's fears of bloating, weight gain, and appearing too masculine.
I first ran across this (barf-tastic) news over in today's Skepchick Quickies and read more about it here.
My only quibble with the discussion at the second link is that it lacks some nuance: There is nothing wrong with liking pink, with liking sweet things, or with being feminine; the problem for me is propagating the idea that all women (and only women) like these things, regardless of what the subject/product is.
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